Joe La Rosa

In 2019, Joe La Rosa, founder and CEO of Florida-based La Rosa Realty, entered a partnership with Chuck Scoble, president of California-based Better Homes Realty, despite the fact that their two firms were located in opposite corners of the U.S. Connected by a mutual friend, the two leaders quickly discovered they were kindred spirits and formed a unique alliance to meet the demands of today’s real estate business.

The companies didn’t merge, but rather joined forces to provide the tools, technology and training their agents need to thrive in the changing landscape. La Rosa and Scoble realized they could turn their similarities into an alliance allowing both firms to retain their brands yet capitalize on their synergies.

“Our goal is to become the brands of choice for real estate agents and to be the leaders in the agent-centric, consumer-first era of real estate,” says La Rosa. “We are committed to empowering our agents through our technology and training platforms to deliver an unparalleled customer experience.”

Earlier in 2019, La Rosa Realty had started franchising and converted several of its largest Florida offices into franchises. Since then, the company has garnered international interest and opened, or is slated to open, over 20 other franchise locations.

Between La Rosa Realty and Better Homes Realty, there are approximately 50 offices and close to 3,000 agents located in Florida, California, Colorado, Texas, Pennsylvania, New York, Georgia, South Carolina and Mexico, with new offices launched or planned in Panama, Peru, Columbia, Puerto Rico and Turkey.