Joe Rand

Joseph Rand is a renowned figure in the real estate industry, serving as the chief creative officer of Howard Hanna | Rand Realty, one of the largest companies in the New York tri-state region. His leadership and vision have been instrumental in the company’s growth and success, from numerous offices to a significant volume of real estate transactions. Rand’s approach to real estate, focusing on client-oriented service (CORE), has notably impacted the industry. He has also served as the executive director of the Broker Public Portal, an industry consortium dedicated to building an advertising-free home search experience.

“This is really quite an honor,” said Rand. “So many people talk about change coming from the outside, but I really don’t see it. The idea that change can’t come from within is just wrong. I see people bringing change every day. We can’t be closed off to new ideas or the threats of alternate business models; I’m proud to stand by people who are embracing change.”

A writer at heart, Rand is the author of “Disruptors, Discounters, and Doubters,” which discusses how the industry can overcome challenges posed by disruption, and “How to Be a Great Real Estate Agent,” focusing on how agents can build their business by identifying and servicing client needs. Rand has spoken at countless industry conferences and is known as an industry thought leader.