Kate Reisinger ensured her brokers were prepared for post-settlement changes through the Communication and Training Playbook initiative.
Providing a roadmap to help Leading Real Estate Companies of the WorldⓇ (LeadingRE) member brokers and leaders communicate effectively, provide essential training and implement necessary changes within their companies, the Playbook is more than just a single resource. It’s a program designed to offer leadership education on adjusting operations and implementing an updated business model, ongoing agent training with subject-matter experts, carefully crafted social media and website messaging, and marketing materials that address the value of comprehensive real estate services and communicate the value of both buyer and seller representation.
Reisinger, who has risen in the ranks at LeadingRE since first joining the network in 2019, says her experience at the company’s 2024 global symposium helped her realize the influence she’s had. “I kept thinking to myself, ‘Wow. I’m in a room with the world’s best real estate leaders.’ It’s an incredible honor to be a part of this group—and that’s something I never lose sight of,” she says. “It inspires and motivates me every day.”
In addition to your regular content, posting about housing-related holidays and awareness months can offer agents unique opportunities to engage audiences. Read more.
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