Lauren West

Lauren West sees the future of real estate marketing not as a horizon, but as a canvas—ready for bold strokes and unexpected ideas. As Opendoor’s head of creative marketing and communications, she’s reshaping how people think about real estate by pairing cultural insight with creative innovation.

In 2024, West led Opendoor’s largest creative leap yet: Halftime Showing, a live Super Bowl-timed campaign that proved homeowners could sell their homes during halftime. The groundbreaking project captured half a billion earned impressions and $7 million worth of exposure—without a national media buy. Recognized as one of Ad Age’s top creativity picks, it was a masterclass in how to seize a cultural moment and elevate a brand.

“Real estate is complex,” says West. “Our plans are written in pencil, but the output is always relevant to the moment. Relevance often leads to performance, and that keeps me inspired every day.”

West’s visionary leadership has doubled her team’s size, expanded Opendoor’s creative scope and forged unexpected partnerships with lifestyle brands like OkCupid and Babylist. She channels that obsession into building a brand centered on life’s reasons to move—from growing families to new opportunities. West believes in creating with purpose, solving problems with flexibility and moving the industry forward with every campaign.