Linda James

Linda James is the CEO and founder of FyrstUp, a real estate technology platform with open house tools designed to streamline communication, enhance collaboration and optimize business performance. Users can see which open houses need a host and engage with agents on listings coming to market.

James’ focus on innovation and adaptability helped brokerages navigate industry changes, including shifts from the National Association of REALTORS® settlement.

“With a year full of pivots, being able to embrace the change in efforts to continue to provide value to our users is everything,” says James. “ It has not only positioned Fyrstup as an essential tool but has also provided me with a deep sense of fulfillment, knowing that my efforts are driving meaningful progress in the field from brokers, agents and consumers.”

James’ journey is one of resilience and entrepreneurial spirit. After the closure of her previous tech company, Listing Alert, due to massive fraud by parent company Bitwise Industries, James persevered and founded FyrstUp. Her deep understanding of the real estate market, combined with over 20 years of experience in technology and Fortune 500 companies, has allowed her to address critical gaps in the market with solutions that adapt to the evolving needs of brokers, agents and consumers.