Marilyn Wilson

Marilyn Wilson has been praised for her deep understanding of “how the entire ecosystem of real estate works together to serve the needs of real estate consumers,” and as CEO of the WAV Group consulting firm, she acts as both researcher and advocate for when the industry undergoes change.

As change took the real estate industry by storm in 2024, Wilson and the WAV Group tracked the “ambivalent” sentiment throughout the industry, but also encouraged brokerages and MLSs to take responsibility as changes happened.

While speaking as a panelist at RISMedia’s 2024 CEO & Leadership Exchange, Wilson pushed for brokerages to set accountability for their agents when it comes to marketing compensation. She also played a role in North Carolina Regional MLS’ rebrand as Hive MLS, a name designed to suggest “humility” and cooperation at a time when the very role of the MLS is under dispute.