4 Strategies to Convert FSBO Folks Into Seller Clients
You can point out that your expertise will result in more potential buyers viewing the home, leading to more offers and a higher selling price. Read more.
Company CEO Mike Pappas ushered in the fourth generation of Keyes leadership in early 2023, by naming his daughter, Christina Pappas, president of the firm.
“Only 3% of family-owned companies reach a fourth generation of leadership, with just 12% even reaching a third generation,” said Pappas said, citing Family Business Institute data. “Christina’s ascension to president of Keyes is a special moment for our family and puts us in a strong position to adapt to the industry’s evolution. She is well-suited to lead the integration of advanced technology that makes the real estate sales process more efficient and consumer-friendly, while understanding that you cannot automate a real relationship.”
Meanwhile, Pappas focused on the statewide expansion of the firm in 2023, the largest independent in Florida, by successfully leading the acquisition of the 100-agent Boca Realty Inc., and 60-agent Mizner Grande Realty, merging both firms into Keyes’s Boca Raton offices.
A long-time industry visionary, influencer and advocate, Pappas also finished a two-year term as chairman of the Leading Real Estate Companies of the World Board of Directors.
You can point out that your expertise will result in more potential buyers viewing the home, leading to more offers and a higher selling price. Read more.
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