Rich La Rue

Rich La Rue’s career is a testament to the power of growth through mentorship and strategic vision. From navigating the challenges of a high-interest-rate market in the ’80s to leading HomeSmart Phoenix through unprecedented expansion, La Rue has always had an eye on what’s next—empowering agents to excel in an ever-changing real estate landscape.

Since returning to Arizona in 2020, La Rue has reshaped HomeSmart’s presence, growing the flagship Phoenix brokerage from a single office to overseeing 7,200 agents today. He connects with agents through his weekly video series, One Minute with Rich, and The Real State podcast, providing guidance on market shifts and best practices. His leadership also extends to creating Elite Group Meetings in Phoenix, Houston and Dallas, where top agents share insights and elevate each other’s businesses.

La Rue’s work isn’t confined to HomeSmart. His leadership roles with the Arizona REALTORS®, the Arizona Regional Multiple Listing Service (ARMLS) and the National Association of REALTORS® demonstrate his dedication to shaping the future of the industry.

“The most rewarding part of my career is helping others grow and succeed,” he says. “Real estate is about relationships, and seeing others thrive is incredibly satisfying.”