Rick Haase

Rick Haase, president of United Real Estate and chief operating officer of United Real Estate Group, has led real estate brokerage strategy and operations for over 30 years. Under his strategic leadership, United has been recognized as the fastest-growing brokerage in the U.S., with 727% growth over the past five years.

During the course of his career, Haase has operated traditional and transaction fee-based models for residential and commercial brokerages and mortgage, insurance, title and settlement services. Holding senior leadership positions with both regional and national firms, organizational growth and development have been hallmarks of Haase’s leadership, and the firms under his stewardship have succeeded throughout a variety of marketplace and industry challenges.

In 2024, Haase guided United through a time of tumultuous shifts in the residential real estate industry, increasing the firm’s agent count by 15.4% year-over-year while brokerages across the country experienced agent attrition. According to industry reports, United significantly outperformed the market in productivity per agent, listings brought to market and closed transaction counts, while implementing referral fee-free lead generation for agents across all U.S. markets.

Haase has been instrumental in accelerating the expansion of the United brand, helping to deliver on the firm’s mission to change the financial trajectory of agents’ lives. He played an integral part in bringing Premiere Plus Realty into the United fold last year—the largest real estate brokerage ever to affiliate with a national company—in addition to walk-overs that increased agent count and strengthened United’s market presence in key markets.

A mainstay on stages throughout the industry for his knowledge, experience and insights into the real estate market, Haase is a thought leader that imparts crucial information to the United network and real estate professionals nationwide.

Haase is committed to living a ” ‘to whom much is given, much is required’ lifestyle,” he says. “I am proud of delivering on our mission to improve the financial trajectory of our agents’ and brokers’ careers and lives by giving them the brokerage services and environment to succeed.”