Sally Forster Jones

Sally Forster Jones is both a thought leader and a powerhouse in business.

Jones received much notoriety in 2024, being named Variety magazine’s Showbiz Real Estate Elite, named to the Los Angeles Business Journal’s LA500 list, named to Los Angeles Business Journal’s Leaders of Influence and named as one of Hollywood’s Top 35 Real Estate Agents by The Hollywood Reporter. She is also regularly invited to speak on panels across the country—and even speaking in China a few years ago—about the state of the market and the luxury space specifically, and enjoys educating the industry via a weekly and monthly newsletter.

This past year, Jones also co-founded Jones Fridman International to form a new powerhouse team with $25 billion in combined career sales and 7,000+ transactions.

Jones said that while it may sound simple, what she finds rewarding about her career is that she “truly love(s) helping people.”

“I enjoy seeing the happiness that winning a home can bring to clients and the satisfaction and sometimes relief when a deal comes together and a home is sold,” she says. “I also have enjoyed being a mentor for so many in the industry over the years. I have watched agents on my team grow and become highly successful agents themselves, some of whom started in the industry by answering phones for me and the team.”