Shannon Williams

Shannon Williams is a revenue-growth catalyst with deep experience across modern marketing, sales and operations. She’s passionate about building and leading highly productive teams and is driven by innovation, value creation and speed to market—all with the ultimate measures being customer delight and exponential revenue growth.

In her role at Inside Real Estate, Williams was key in rebranding and launching BoldTrail in 2024. The rebrand wasn’t just a new logo, but a new brand promise and mission across the company’s product, service and support experiences. Williams also launched 50-plus product releases to best solve client needs to drive productivity and profitability.

Williams was also involved in the acquisition and integration of the new solution, Folio. She assisted in hosting the user conference Unite!, and helped launch “Real Talk With Joe Skousen.”

Williams points to winning as a team (we before me) and watching her team members grow as they achieve their goals in addition to solving complex market and client needs through intentional innovation as two parts of her career she finds most rewarding.