Simon Chen

Realogy Franchise Group

In 2019, Simon Chen was promoted from CEO of ERA Real Estate to take on an even larger role at parent company Realogy Franchise Group as executive vice president of product and innovation.

In the newly created position, Chen will work to support all Realogy brands and is tasked with bringing together digital products, strategic alliances, learning and recruiting efforts as part of the company’s growth strategy. He’ll focus on generating high-quality leads, enhancing the consumer experience, helping brokers remonetize their business by leveraging Realogy’s scale, and delivering next-generation technology for franchise and company-owned brokerage businesses.

Chen is currently developing a tool to provide a user-friendly interface that connects the vast databases across Realogy, including key data on franchisee behavior. Future plans include making this tool accessible for brokers to enhance their agent recruitment, retention and productivity.

Chen joined the Realogy family in 2017 as ERA’s COO and quickly moved up to CEO. Chen’s commitment to the business and his out-of-the-box thinking played a major role in ERA’s success story in 2019, including the launch of a series of strategic partnerships with HomeAdvisor, MooveGuru and more. Under Chen’s leadership, ERA’s franchise sales team saw robust growth this past year, with a considerable number of new affiliations, renewals and mergers and acquisitions.

Chen also furthered ERA’s mission to help the communities it serves through its “Feed the Need” campaign. ERA recently collected over 53,500 pounds of food items for food pantries across the country.

“Great technology and innovative products are not disruptors; they are enablers that maximize the agent-client relationship. This mantra of mine fits within my new role, where the team I lead is focused on the entire homeownership lifecycle,” says Chen. “I’m excited to lead the team at Realogy that will be putting together the products and innovations that are going to make a difference.”