York Baur

MoxiWorks CEO York Baur recently led the company’s acquisition of Imprev, combining two industry leaders in marketing and technology.

This acquisition furthers MoxiWorks’ mission to become the premier open platform for the industry. MoxiWorks believes adding Imprev’s marketing automation to its MoxiEngage sphere-based CRM, MoxiPresent CMA interactive presentation product, recruiting system, marketing suite, websites, intranet and the MoxiCloud open platform will continue efforts to help brokers, agents and teams increase productivity, lower costs and better manage the home-buying and -selling processes.

“This unique partnership is highly strategic and benefits Imprev and MoxiWorks’ employees, and most importantly, our collective customers,” says Baur. “It is in the truest sense a win-win for everyone.”

Shortly before the acquisition, MoxiWorks also added Vector Capital, a private equity firm with more than $4 billion under management, as a significant investor. Vector Capital, along with existing shareholder-customers Windermere Real Estate, Howard Hanna Real Estate Services and Long & Foster Real Estate, plan to leverage the MoxiWorks platform to accelerate growth and pursue acquisitions.

Baur is a start-up and turnaround exec with a unique blend of general management, sales, marketing and technology skills. He specializes in venture-backed and family-owned technology companies and has extensive experience in fundraising and corporate development. Since becoming CEO of MoxiWorks in 2012, he has expanded the company to over 260 brokerage clients and growing, serving over 240,000 agents that make up 13 percent of all transactions in the U.S.