RISMedia’s Power Broker Forum at the REALTORS® Legislative Meetings & Trade Expo
Thursday, May 18, 2017
10:30 a.m. – 12:00 pm
The Marriott Wardman Park Hotel
The Virginia Suite
RISMedia’s Power Broker Forum: New Broker Strategies for Engaging Today’s Consumers
With the vast array of communication “touch points,” are you effectively engaging on ALL channels? During RISMedia’s annual Power Broker Forum, learn how brokers are connecting with consumers, generating leads and taking marketing efforts to the next level. In this session, leading Power Brokers will share their updated strategies for more effectively reaching and engaging clients and prospects, and the effect on their overall businesses. Among the topics discussed will be:
- Learn how to engage consumers through all of today’s many communication channels
- Learn how brokers are taking their marketing efforts to the next level to connect and engage today’s consumers
- Find out how updated consumer engagement strategies are impacting the bottom line
- Reach today’s consumers where they live: online
- Generate meaningful, shareable content
- How automation helps build a powerful social media presence
- Systematize marketing efforts to save agents time
- How to create a consistent, relevant brand message
Moderators:
John Featherston, President & CEO, RISMedia
John Featherston is president and chief executive officer of RISMedia, Inc. Since 1980, RISMedia, the leader in real estate information, has been servicing more than 250,000 of the residential real estate industry’s most productive and successful agents, brokers and related service professionals. RISMedia has been providing the industry with news, trends and business development strategies through its flagship publication, Real Estate magazine; its leading website, RISMedia.com; and its renowned networking and educational events. RISMedia’s private Power Broker events, including the CEO Exchange – held each September in New York City – and the Power Broker Forum, Reception and Dinner – held each year in conjunction with the REALTORS® Conference & Expo – are two of the most sought-after events for brokerage owners and other industry executives. RISMedia’s extensive library of customizable, licensed content, along with its other business-building services, has established the company as one of the strongest industry allies for residential real estate professionals.
Todd Hetherington, CEO, NM Management, Inc., CENTURY 21 New Millennium
Todd Hetherington is founder and chief executive officer of NM Management, Inc., a Northern Virginia company, which includes CENTURY 21 New Millennium. Following completion of military service, Hetherington started a residential real estate company focused on providing solid counsel and trustworthy support to families assigned to the Department of Defense and other agencies in and around the U.S. Capitol area. Over the years that followed, through key mergers, strategic acquisitions and strong management team building, he (with business partner, Mary Lynn Stone) has led CENTURY 21 New Millennium® to the pinnacle of the massive CENTURY 21 franchise. The company generated $2.8 billion in sales during 2016 and has 18 locations and approximately 860 real estate professionals serving clients in the greater Washington, D.C. regions of Maryland, Virginia, and the District of Columbia. CENTURY 21 New Millennium’s annual settled sales volume has earned them the brand’s No. 1 in the World honors on multiple occasions. CENTURY 21 New Millennium is a member of The Cartus Broker Network, and has been awarded the prestigious Cartus Masters Cup, the Network’s highest honor. Hetherington is a graduate of the United States Military Academy (West Point) and earned his Masters in Engineering Administration from The George Washington University.
Panelists:
Scott MacDonald, Broker, Owner, President, RE/MAX Gateway
Scott MacDonald is a real estate investor, real estate broker, owner and president of RE/MAX Gateway specializing in residential real estate, headquartered in Chantilly, Va. MacDonald began his career in 1988 with Shannon and Luchs, which at the time was the third oldest real estate firm in the country. He left there to work with Prime Properties based out of Fair Lakes in Fairfax, Va. There he learned about land development, new home sales, and developed his skills as a broker. He joined the RE/MAX network in 2001 as owner of RE/MAX Gateway, and has grown the firm to five offices; it is highly regarded in the real estate industry as a leader in the Northern Virginia and DC Metro real estate market. He has built his business on providing excellent customer service, enabling clients to achieve their goals and thus feel confident in referring others to RE/MAX Gateway. This same level of commitment to his clients has carried over to how he treats his agents and helps them to succeed in today’s ever-changing market, providing the tools, systems, and training to make the agents thrive under any market conditions. MacDonald has received numerous accolades including a nomination for REALTOR of the Year and induction into the RE/MAX Hall of Fame. He has served as a RE/MAX International Convention Speaker, a panelist for a National Association of REALTORS focus group on RPAC, and on the Northern Virginia Association of Realtors’ Board of Directors.
Matthew O’Connor, Chief Operating Officer,Terrie O’Connor REALTORS
As chief operating officer of Terrie O’Connor REALTORS, Matthew O’Connor brings a diverse set of skills to the Northern New Jersey-based firm. Having grown up in the real estate industry and with a decade of software development experience as well as a degree in Electrical Engineering, O’Connor has worked to customize real estate systems for the company’s sales associates and clients. He joined the company full-time in 2004 as vice president and technology officer, and has since grown from building technology tools and systems to heading up the company’s operations, including Relocation Services. O’Connor’s passion has been invaluable to continuing the company’s philosophy of service and support in the digital age, which has attracted an impressive broker management team, an experienced staff and an ever-growing roster of approximately 400 real estate professionals in nine locations in Northern New Jersey and Southern New York. With offices throughout Northern New Jersey in Allendale, Franklin Lakes, Kinnelon, Ramsey, Ridgewood, Saddle River, Upper Saddle River and Wyckoff, Terrie O’Connor REALTORS is well positioned to serve the real estate needs of the whole of Bergen County, as well as the surrounding Passaic, Morris, Sussex, Hudson and Essex Counties, and southern New York.
Burke Smith, Chief Development & Learning Officer, Realty One Group
Burke Smith is a licensed California real estate broker, and chief development and learning officer at Realty One Group, Inc. Prior to joining Realty One, Smith served as EVP of Business Alliances at American Home Shield, a division of Servicemaster, Inc. where he successfully managed partnerships with hundreds of real estate companies and thousands of real estate agents. Smith is personally responsible for closing over 1,500 transactions and $1 billion in residential real estate sales. He speaks to thousands of real estate professionals every year about practical ways to win more listings and convert more buyers using innovative offline and online marketing strategies that he has proven to work. As a consultant and a trainer to some of the most successful agents in the country, his clients have closed over $25 billion in residential real estate transactions. Smith previously served as a member of the executive team and director of Strategic Development for Berkshire Hathaway HomeServices California Realty. Prior to joining Berkshire Hathaway HomeServices, using a unique Internet-driven business model, he built one of the largest single-office real estate companies in the country. Smith has been featured on CNN, and in RISMedia, The New York Times, The San Diego Union Tribune and The Real Deal.
Verl Workman, Founder, CEO, Workman Success Systems
Verl Workman has been one of the most recognized and respected names in professional sales training for nearly 30 years. In that time, he’s delivered hundreds of powerful seminars, keynote addresses, and other motivational messages to thousands of real estate and sales professionals worldwide. His expertise and thought leadership in all aspects of sales, marketing, management, and technology have helped participants expand their potential and produce explosive results. In 2016, Workman earned the Certified Speaking Professional (CSP) designation from the National Speakers Association. The CSP is considered the highest ranking credential among professional speakers, is attained exclusively through an extensive independent auditing process and is currently held by only 10 percent of all industry professionals. Workman’s winning attitude and undying passion infuse every encounter with a sense of discovery that empowers him to inspire his clients and truly change lives. In addition to co-founding Pinnacle Quest Consulting and Automation Quest, Workman has been a successful, active real estate agent and business owner.
Check back again soon for updates on this year’s panelists!