The Case for a Better Brokerage Brand: Why Pre-Sale Improvements Matter
In the highly competitive world of real estate, brand reputation and differentiation is everything. As leaders of large brokerage firms, ...
Tag: Business Development
Helping Buyer Clients Take Bites Out of the Big Apple
For most people, the American Dream of homeownership usually includes the white picket fence in front, a backyard where kids ...
Transforming the Real Estate Transaction Process
Above, Nicole Rideout Hartwick Nicole Rideout Hartwick, president of Gibson Sotheby’s International Realty, thrives on creating connections—between people, places and ...
Driving Innovation in a Competitive Market
Above: J. Lennox Scott A longtime industry advocate and thought leader, J. Lennox Scott constantly finds himself considering new ways ...
3 Ways to Boost Your Local Community Exposure
Real estate business success often results in part from simple actions that accumulate in the “bank” over time. Building goodwill ...
Social Skills: AI Tools to Take Advantage of in Your Marketing
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, ...
What Can AI Do for You? Industry Execs, Agents Suggest Best Usages
Perhaps never before have two initials together captivated the masses like A and I have. Artificial Intelligence has become so ...
Managing Stress in Winter Can Be a Challenge as Great as the Market Itself
Real estate is one of the most dynamic, rewarding, and demanding professions out there. The highs of closing a deal, ...
WATCH: How Mindset and Mindfulness Can Change Your Real Estate Business
Mindset and mindfulness are something people hear a lot about in terms of self improvement, but not as much when ...
Agent Recruitment 2025: Strategies to Keep and Attract Only the Best
This is a story about recruiting agents in 2025, but after reading this sentence, please pause before continuing and enjoy ...
Use Video Testimonials to Build Trust and Credibility
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