Developing Your Market Niche Like a Champ
Your specific market niche depends on your brand. Learn from the example of Nike. The white swoosh represents aspiration and ...
Tag: Real Estate Branding
Rebrand Your Business in 5 Steps – Part 1
If you're looking to reinvent the business of your dreams, take what you already know and expand it into a ...
Industry Influencers: Dropping the Sales Pitch and Focusing on Education
Editor's Note: The Industry Influencers series analyzes the industry's most effective marketing efforts and shares experts' actionable insights. Javier Vidana ...
3 Ways Your Image Can Suffer Serious Setbacks
Earning business for your brokerage requires maintaining a positive impression in your community. It's a task that requires vigilance on ...
Build a Branding Strategy for the Spring Market
In some areas of the country, spring is nowhere to be seen. But the spring market doesn’t always wait for ...
Social Skills: Giving the People What They Want, When and Where They Want It
Remember "The Wall"? For a long time, Facebook had its own merit, as did Instagram, Twitter and others. Now every ...
5 Ways to Maximize Your Branding Efforts
One of the most challenging aspects of running a brokerage is the need to develop expertise in many other fields ...
Treat Your Leads Like Gold
In the following interview, Michael LaRocque, broker/owner of LaRocque & Co., REALTORS® in Cocoa, Fla., discusses the firm's internet lead ...
Are You on the ‘Most Wanted’ List?
Ask an agent what they do and they'll often respond with, "I sell real estate." But it's the answer to ...
Owning Your Area
Become the Go-To Expert in Your Region With realtor.com® Name: Randy Durham Official Title: REALTOR® Company: Randy Durham, Keller Williams ...
Specialize, Stand Out and Scale
Get ahead of the competition in 2025 with a marketing program customized for your business! Join thousands of agents nationwide committed to growing their business by specializing in serving heroes. Learn more.
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