CEO & Leadership Exchange Preview: Staying Profitable in Tough Times
As stubborn macro-economic issues continue to decelerate residential real estate sales, brokers are retooling their strategies and business plans to ...
Tag: Real Estate Business Development
SOCIAL SKILLS: Handy Tools to Help Agents Improve Content and Increase Engagement
Content creation and marketing are essential components of every real estate agent’s social media strategy. However, creating quality content takes ...
The Best Lead Strategy for Growth in Any Market Condition
As Bob Dylan so aptly put it, “the times, they are a-changin’,” and they’re more uncertain than ever. Industry projections ...
3 Ways to Test Out ChatGPT
While there has been a tech revolution in real estate over the years, embracing new technology can still be daunting ...
Thoughts on Leadership: Lessons From the Kentucky Derby
Editor’s Note: This article was originally published May 11. Over the weekend I was entranced–as I am each year–by the ...
Why You Should Never Outsource Customer Service or Support
When a real estate agent calls your tech company for assistance, what kind of experience will they have? Will they ...
Brokers Get Real About 2023
Above, John Featherston (left) and Lennox Scott (far right) co-moderate RISMedia’s annual Power Broker Forum at last month’s National Association ...
4 Tips to Modernize Your Team’s Marketing Strategies
Nothing is worse than stale marketing, especially when the entire real estate industry is looking for new ways to capture ...
5 Ways for Agents to Remind Themselves of Their Successes
As a salesperson, it can be hard to savor your achievements or victories and they can wind up blurring together. ...
Thoughts on Leadership: Lessons From Shark Tank’s Daymond John
During a recent industry event, I had the honor of hearing Daymond John speak about disruption and entrepreneurship. John is ...
4 Terms You Should (Almost) Never Use in a Listing Presentation
Whether you’re new to the industry or a longtime veteran, your listing presentation is almost certainly something you have spent significant time and energy refining. Read more.
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