Social Media Savvy: How Fostering a Sense of Authenticity Builds Trust and Credibility
Lauren Matera, team leader of the Revel Home Team When the world shut down due to COVID-19, Lauren Matera had ...
Tag: Real Estate Marketing
How Do Real Estate Pros Stand to Be Impacted by Montana TikTok Ban?
On May 17, 2023, Montana became the first U.S. state to ban TikTok. The bill, SB419, was passed by the ...
SOCIAL SKILLS: Handy Tools to Help Agents Improve Content and Increase Engagement
Content creation and marketing are essential components of every real estate agent’s social media strategy. However, creating quality content takes ...
4 Tips to Modernize Your Team’s Marketing Strategies
Nothing is worse than stale marketing, especially when the entire real estate industry is looking for new ways to capture ...
4 Tips for Agents to Write a Business Plan for the Future
Most people (as many as 80%, by some estimates) leave real estate in the first year. That oft-quoted statistic illustrates ...
A Look at Affinity Marketing Through an Analytic Lens
The real estate industry has been talking about affinity marketing for over 20 years. “I know. I designed, deployed and ...
SOCIAL SKILLS: The Basics of Branding Your Socials
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, ...
How AI Will Help Boost Productivity and Cut Costs
The real estate world is in a frenzy over the uses of the artificial intelligence (AI) machine ChatGPT. Its creator, ...
BCI Flat Again as Brokers Ramp Up Spring Marketing
Stay the course. That appears to be the choice of brokers all over the country leading into a stratified, potentially ...
Berkshire Hathaway HomeServices Unveils 2023 Global Brand Campaign
Berkshire Hathaway HomeServices (BHHS) has announced the launch of a new global brand campaign for 2023—Real Stories About Real Estate. ...
3 Ways to Boost Your Local Community Exposure
Real estate business success often results in part from simple actions that accumulate in the “bank” over time. Read more.
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