Real Estate Is a Relationship Business
We all know in real estate sales and marketing, you have to have a lot of leads in your pipeline ...
Tag: Referrals
Do You Really Want More Sales?
Remember that business goal you set at the beginning of the year? You know, the one where you enthusiastically declared ...
Marketing Strategy Tips: How to Get Super Hyper-Local
Hyper-local is the new name of the marketing game—the latest soup du jour of solid small business strategy. In real ...
4 Ways to Stand Out From the Competition
Real estate agents are under tremendous pressure in today's market. The number of agents in the field continues to rise, ...
Branding as a Strategy for Listings, and Repeat and Referral Business
In the following interview, Rosemary Allison, Estates Director at Coldwell Banker in Ventura County, Calif., discusses her marketing strategies, and ...
International Real Estate: Steps to Making a Global Move
Whether you're hoping to work with domestic clients looking to purchase a home abroad, or international clients hoping to move ...
Stop the Obsession With Online Leads
I'm going to start by saying something contrary to popular opinion: Stop the obsession with online leads. For some reason, ...
How Not Knowing One of Your Greatest Assets Makes You a Rookie
I was on a real estate team for eight years as a licensed assistant. I have seen the ups and ...
4 Keys to an Effective Real Estate Marketing Plan
Since 2013, the National Association of REALTORS® has seen a consistent increase in agent membership year-over-year. Despite this growth, not ...
5 Ways to Get to Know Your Community and Generate Leads
As any real estate agent knows, finding quality leads and generating new business starts with cultivating pre-existing relationships. But, if ...
Red (Flag) Alert! Guiding Buyers After Discovering a Property’s Problems
In most states, homesellers are legally required to disclose any known material defects or issues with the property. But that can be a slippery slope, with iffy problems that might have been masked. Read more.
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