Industry Influencers: Dropping the Sales Pitch and Focusing on Education
Editor's Note: The Industry Influencers series analyzes the industry's most effective marketing efforts and shares experts' actionable insights. Javier Vidana ...
Tag: Social Media Marketing
3 Simple Ways to Improve Your Luxury Home Marketing Strategy
Recently, we spoke with our very own president of The Institute, Diane Hartley, to answer the three biggest questions on ...
List Your Home ‘For Sale by Owner’
A recent Facebook post by a top-producing agent read: "I recommend that all sellers try for sale by owner." I ...
3 Things Luxury Real Estate Agents Can Outsource to Grow Their Business
Time is a luxury real estate agent's most precious commodity. The more time an agent has, the more time they ...
Social Media: A Powerful Tool for the Real Estate Business
In today's digital world, it's more important than ever for businesses to utilize social media to the fullest extent. With ...
The Generational Shades of Social Media
Your clients expect highly personalized service throughout the transaction. After the closing, are you connecting with them in the same ...
Social Skills: Giving the People What They Want, When and Where They Want It
Remember "The Wall"? For a long time, Facebook had its own merit, as did Instagram, Twitter and others. Now every ...
Digital Marketing to Differentiate Your Team to Win More Business
In a competitive sales environment, it is not enough to have good marketing and homebuyer presentations. You and your team ...
How Your Online Content Nurtures Relationships in the Luxury Market
In 2020 and beyond, having a clear understanding of how digital marketing can grow your business will be vital to ...
Social Skills: Will a Platform Based Solely on High-Quality Content Succeed?
Today, social media is a lot about diving, digitally, into other lifestyles—quickly scanning through profiles to get a glimpse at ...
Guide Clients to Closing with the Right Answers
Answer common questions about the mortgage origination process. Gain the knowledge necessary to help clients understand the financing processes in the homebuying experience with the Home Finance Resource (HFR) Certification. Get certified.
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