RISMEDIA, July 8, 2011—Agents from CENTURY 21 Award recently attended Market Connect 2011, held annually by the franchise to provide its members the chance to learn about relevant real estate industry trends, hear from special guest speakers, and showcase company pride. The 2011 celebration was particularly memorable as CENTURY 21 Award had recently been named the No. 1 CENTURY 21 Franchise Worldwide for 2010.
“Market Connect 2011 is a celebration of our agents and can be summed up in one word: Pride!” says David Romero, President and CEO of CENTURY 21 Award. “Pride in who we are and what we stand for. Pride in everything we’ve accomplished. Pride in our brand and pride about our future—it looks extremely bright!”
This year’s event was held at SeaWorld San Diego and Rancho Las Lomas in Orange County. Senior leadership from CENTURY 21® International attended the event to provide insight into the direction of Century 21 Real Estate LLC. Richard Davidson, President and CEO, spoke about the company’s “5 Pillar Strategy,” featuring brand, service, growth, learning, and marketing. Chief Marketing Officer Bev Thorne outlined the 2011 marketing campaign, rebranding CENTURY 21® agents as “Smarter. Bolder. Faster.” than the competition. Also included in the 2011 marketing campaign is a trip to the 2012 Super Bowl, featuring multiple pre-show ads and one featured commercial during the 3rd quarter.
Market Connect 2011 featured keynote speaker Simon Sinek, author of Start with Why, an unconventional perspective that explains why some people and organizations are more innovative, more profitable, and are able to repeat their success over and over. Sinek, who teaches leaders and companies around the world how to inspire, maintains that “the goal is not to surround yourself with people who need what you have; the goal is to surround yourself with people who believe what you believe.” The full video of his presentation is viewable at http://www.century21award.com/.
Over 600 CENTURY 21 Award agents attended Market Connect 2011 in Orange County and San Diego.