Onboard Informatics—a data and technology services provider for top-tier real estate, media, and technology companies—is supplying robust community information through Neighborhood Navigator, as well as Lifestyle Search for the Creig Northrop Team of Long & Foster—a top real estate team in the United States. These content solutions were a part of the launch of their new website, www.northropteam.com, designed by the real estate marketing agency SM Sold.
The Lifestyle Search Widget, an innovative home buyer search tool powered by Onboard Informatics, allows The Creig Northrop Team website visitors to search for a home based on specific criteria that is important to them—schools, family friendliness, location information and more.
“We are aware, now more than ever before, that 90 percent of shoppers start their home search online,” says Creig Northrop, principal of The Creig Northrop Team. “We are the leading real estate resource in the Maryland and Washington, D.C. area and that means staying ahead of the curve and meeting our technology savvy consumers where they are most comfortable. We listened to our customers and what they want is an innovative, five-star website that combines all of the great services we offer.”
Lifestyle Search is paired Neighborhood Navigator for a complete solution. Neighborhood Navigator provides the property detail pages, which feature easy-to-read graphs and charts of community information, including recent home sales data, population demographics, school information, crime data, and nearby establishments, allowing the home buyer to receive a full picture of the area, all before falling in love with a home.