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Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate sales organizations, recently announced the release of the CENTURY 21® App on Facebook. The app provides CENTURY 21® System brokers with an innovative tool to help optimize their offices’ Facebook Business pages by increasing their ability to engage with customers and drive leads directly from the leading social networking site, according to the company.

Consumers will benefit from the information and tools available on the CENTURY 21 App, which encompasses everything they need to begin the home buying and selling process with their local CENTURY 21 office.

“As social media evolves, we are committed to providing our System members with the innovative tools and systems necessary to help them grow their businesses,” says Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “This app was designed to help consumers connect with local CENTURY 21 brokers in an environment where they feel comfortable and where they are spending an increasing amount of time.”

According to the company, the application lets CENTURY 21 offices grant access to their current listings and be contacted by potential clients directly through Facebook. Additionally, the application provides customers with a multitude of tools and resources to assist in the home buying or selling process such as:

• The CENTURY 21 Homebuyer Toolkit. This toolkit allows potential buyers to calculate their mortgage payments, determine how much they can afford to spend on a new home and take the first steps in getting pre-approved for a mortgage.

• Twitter Stream and Live Blog Feed. Users can keep up-to-date with the local office’s and CENTURY 21 Real Estate’s official Twitter handles through the app, as well as scour content that applies to them as either a buyer or a seller from the brand’s official blog, @C21 – Home Matters.

• The CENTURY 21 Real Estate Mobile App. Smartphone users can link directly to their app stores to download this mobile app, which allows homebuyers and sellers to take their research on-the-go.

For more information, visit CENTURY21.com.

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