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The San Diego Association of REALTORS® is starting 2012 off with a presence in mobile technology for all its REALTOR® members, the group has announced. All REALTOR® members have been provided with Mobile Real Estate ID’s complete “Mobile Marketing Solution” for real estate as their newest free member benefit. This solution includes text messaging, QR codes, and single property mobile websites, they announced. In addition to providing this service to its members, SDAR states they are now offering mobile training on how REALTORS® can share listing information to consumers on all mobile devices using today’s most prominent mobile technology.

According to the company, the SDAR mobile platform allows potential buyers to access detailed property information, pictures and the listing agent’s contact info directly on their cell phone via basic text messages (standard rates apply), unique QR Codes and OneCode™; a proprietary GPS based QR Code system which can be used on all a real estate agent’s ‘for sale’ signs.

Using these various mobile components all SDAR members will be able to capture leads generated via text and track all scans on their listing QR codes using the platform. The service is offered to SDAR members as a value added benefit of their membership. When consumers receive these text messages they can immediately access the property’s mobile website, formatted for any mobile device with internet access. SDAR members can choose to additionally activate mobile features such as mobile IDX search capabilities within a full mobile website, which can be used in conjunction with their existing URL.

“A complete mobile marketing solution is a great addition to any member benefits package offered by an organization. SDAR’s approach to include educating their members with office training, staff education and continued webinars is a win-win for all of their members.” says John Lim, CEO of Mobile Real Estate, LLC. “This organization, along with many others, sees the value in mobile and staying up-to-date with the most relevant technology offered to the real estate industry. Thus encouraging their members to meet the demands of today’s advanced home buyers and sellers.”

SDAR members can find out more about these benefits by signing into their members-only account, at

For more information, visit