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ERA Real Estate, a leading global real estate franchisor, recently announced the promotion of Melody Bohrer to senior vice president of broker services and operations. Previously the vice president of broker services, Bohrer will now oversee both broker services and operations, the company stated.

“Drawing on her extensive experience in the real estate industry, Melody has taken ERA Real Estate’s broker services division in a new direction,” said Charlie Young, president and CEO of ERA Real Estate. “Under her leadership, we have introduced and embraced a strong emphasis on business planning, which is driving profitability back into our brokers’ businesses. This promotion is a reflection of Melody’s tireless efforts on our brokers’ behalf.”

According to a release from the company, Bohrer began her real estate career as a sales associate with an ERA Real Estate brokerage in 1994, earning Rookie of the Year honors and consistently leading her office in obtaining listings. In 1999, she assumed the role of vice president for career development for another ERA® franchise affiliate, where she successfully positioned the company for future growth by significantly increasing the company’s average sales price and average agent earnings.

In 2001, she joined ERA Real Estate’s corporate office, leveraging her field experience designing, developing and delivering award-winning sales and leadership training for the entire ERA network. In 2005, Bohrer assumed the role of vice present of education and development. She was promoted to vice president of broker services in 2009, overseeing a cadre of business consultants and a telephone support service team.

“ERA Real Estate’s focus on driving brokers to execute on their business plan on a quarterly basis is moving the needle for both our brokers and our brand,” said Bohrer. “The continued challenges of the real estate market increase the tendency for brokers to hunker down, but as we move into 2012, we will have an increased emphasis on identifying avenues for growth to help our brokers take their companies to the next level.”

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