If you’ve considered jumping on the Pinterest bandwagon, wait no more. Although Facebook is still the leading social media network with 67 percent of American Internet users, Pinterest is currently in third – and climbing. Users spend on average, an hour and 17 minutes on the social network, leading Facebook and Twitter by more than double.
So why should real estate professionals join Pinterest?
There are many valuable ways that REALTORS® can use Pinterest to help better brand themselves and help build business. Taking the time to strategize on how and what to pin can put you ahead of the pack.
Create boards. Creating a variety of boards will help keep followers interested. A few examples could include homes that you sold last year, homes that are currently for sale, interior design tips, home staging advice, landscaping trends, local attractions in your area and neighborhoods that you typically sell in. The bigger variety of boards, the better, but it’s also important to remember not to self-promote too much.