What demographic segments are driving your business these days? There are numerous demographic segments present in our market today. Not only do we have foreign investors, we also have baby boomers, an upwardly mobile demographic and a lot of seniors. All in all, we’re seeing household creation caused by these various demographics.
You have an incredibly high per-agent productivity within your brokerage. What are your best tips for keeping agents productive in today’s market? We have always been a brokerage that has had the good fortune of high average production per sales Executive. To piggy back on that, we created a training program that has helped make our new sales Executives highly successful. The combination of these two things has created a synergy that promotes high production. In addition, we take the time to announce individual production at our business meetings on a monthly basis. Not only do people love hearing these success stories, they also serve as great motivation as our sales Executives strive to make it into the top producer group. In the end, when it comes to keeping agents productive, the best tip is to create a work environment which supports and is conducive to production.
How does your company make its agents’ jobs easier? Making our agents’ jobs easier is all about providing them with the support they need so that they can focus on what they do best—sell real estate. Our tremendous administrative team plays a huge part in this as they look after transactions in a very efficient manner.