Today’s luxury homebuyer is smart, savvy and keenly aware of what makes their house a home. From tech-friendly amenities to outdoor living spaces, luxury buyers are investing time and money into a home that fits their needs and lifestyle.
Gone are the days of sinking each hard-earned dollar into the stock market. Today’s luxury buyer is betting heavily on the housing market, seeing it as a solid long-term investment.
In a Better Homes and Gardens® Real Estate survey released last week, the value consumers place on homeownership is evident.
“The luxury consumer is considered a trendsetter in most industries, and to see the strong connection this consumer has with ‘home’ is very significant as we look at the real estate market as a whole,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC.
Following, are five ways our survey revealed that luxury homebuyers are forging fresh trends.