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Anyone who knows Jim Weichert, founder and president of Weichert, Realtors, has heard him say that people buy people before they buy a product or service. Both his focus on people and a deep-seated family tradition permeate the organization—and have since day one. Launched from a modest yellow office in Chatham, N.J., the company is now comprised of hundreds of sales offices and thousands of sales professionals. Through it all, Jim Weichert has been there. He’s watched his company grow and expand, and is in daily contact with sales associates, whom he considers his most valuable assets.

All these years later, much has changed and just as much has remained the same. From his “people first” philosophy to the bright yellow Weichert “For Sale” signs, and even the Chatham sales office that still operates out of its original location, Weichert hasn’t forgotten the things that brought him early success.

Yet, with time, the company has also expanded and adapted to the changing real estate environment. Perhaps the clearest example is meeting the sophisticated needs of today’s high-tech consumers. Weichert is proud of his company’s success in this area, in particular the website that consistently ranks among the top real estate broker websites in the nation.

With a multi-million dollar budget, Weichert’s Internet marketing staff ensures that pages on appear for more than a million keywords. This creates enormous exposure online for Weichert listings, and helps to attract buyers who are using the Internet to search for homes in greater and greater numbers.

With his son, James, who holds a vice president position within the company, Weichert presides over a vast organization that offers a full range of real estate services that includes everything from mortgage programs and insurance to title and closing services.