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With Baby Boomers constituting 50 percent of the U.S. population, according to Nielsen,™, a For Rent Media Solutions™ brand dedicated to senior living, introduced a new website and housing publication on January 2. With a diverse audience, including those over the age of 55 and a significant number being between the ages of 35-54, was created to appeal to seniors, baby boomers and their adult children, who may be assisting in the housing search or planning for their own future. This launch will replace the former®.

“Our main priority is to provide outstanding marketing solutions for our customers and valuable housing resources for consumers,” says Terry Slattery, president of For Rent Media Solutions. “The introduction of the brand meets the needs of a rapidly expanding market segment by providing ideal, user-friendly home search tools for seniors, baby boomers, and their adult children.”

Innovative Website
Taking boomer and senior search preferences into consideration, the new is geared to provide user-friendly tools and resources that will assist those 55+ as well as their adult children in identifying housing communities that meet their needs. Visitors to the mobile-friendly website will find a Senior Housing Needs Assessment, which will help determine which type of community fits their lifestyle. Once the best type of community has been identified, seniors and their children can browse a robust assortment of home listings that fit their requirements. Accompanying the site is a lifestyle blog, which will provide advice concerning lifestyle topics, including health and finances, for the 55+ demographic. community listings showcase large photos, videos, floor plans, features, directions and detailed descriptions to help make the search process easy and enjoyable for seniors and their adult children.

Print Publication, A Senior Housing and Care Resource
, is the printed resource that complements the website and gives seniors and their loved ones an alternative option for searching for the perfect 55+ community, driving offline action to online conversion. This resource, with an average pick-up rate of 96 percent, is conveniently distributed at a number of locations across the country.

“Today’s communities house seniors from three separate generations, each with distinct needs,” says Robyn Epps, national director of sales and development for “ was created to be a valuable resource for multiple generations by providing housing options and useful tools that will appeal to a variety of lifestyles.”

As an added benefit to advertisers, is part of a larger network that includes® and®. Both sites, averaging over 900,000 monthly 55+ visitors, will feature senior listings powered by, ensuring that community listings are seen by an even wider audience.

To learn more about advertising with, click here.

Take a tour of the new website, watch the video tutorial or browse photos and more at