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Erica Campbell Byrum, director of social media for® and®, was recently invited to Jay Baer’s Social Pros Podcast series, “Real People Doing Real Work in Social Media,” to discuss her professional background, the companies’ customer- and consumer-oriented social media efforts, and what it takes to be a social pro. The webinar series, sponsored by Cision, ExactTarget, Expion and Janrain, is moderated by social marketing guru, Baer.

Byrum began her career with Dominion Enterprises, and’s parent company, ten years ago and has championed social media for the business along the way. In the podcast, listeners will learn how she helped senior leadership see the value in social media. She discusses how the two real estate brands approached the business side of social media by tailoring social products for multifamily and real estate professionals. Using social media from a branding as well as business perspective has become an essential part of the culture and philosophy of the two brands.

“Now more than ever, social media plays a vital role in business development and lead acquisition for multifamily and real estate professionals,” says Byrum. “Luckily, our senior leadership team at & has been really wonderful in adopting this ever-evolving space and understanding how it positions us as a thought leader in the business-to-business side.”

As part of and’s lineup of diverse marketing products, the brands offer full-service social media solutions for their respective audiences: FRSocial for multifamily professionals, and the newly launched Social for real estate agents and brokers. For customers utilizing the social products, both brands provide set-up, social monitoring and a reputation management tool across seven social channels. Other services include claiming and editing of local listings, continuous social education, and 24/7 support from and’s in-house social media specialists.

Additionally, Byrum discusses her involvement in overseeing both companies’ branded social channels that provide engaging content like decorating ideas, home improvement suggestions, and moving tips for renters, home buyers and owners. She also shares the qualities she looks for when hiring new team members to manage the brands’ business-to-business and business-to-consumer social media efforts, one of which is passion. Baer himself shares the importance of this quality by stating, “Passion is the gasoline of social media.” In fact, both & are fueled by passion to provide cutting-edge social solutions for multifamily and real estate clients.

Listen to Erica Campbell Byrum’s session, “The One Thing You Can’t Teach in Social,” with host Jay Baer on the Social Pros Podcast series today to learn more about what it takes to be a social pro.

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