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As an engineer and entrepreneur who owned his own chemical company, Kyle Else is used to dealing with complicated formulas. Today, as a REALTOR® with Palo Alto, Calif.-based Keller Williams Realty, Else has created a formula for success—among himself and his team—using Realtors Property Resource® (RPR®).

Poised to open his sixth office in San Francisco in the coming weeks (at press time), Else first decided to begin using RPR company-wide after the 2013 REALTORS® Conference & Expo.

“RPR was offering classes on its applications for residential and commercial brokers, and was also looking for feedback from REALTORS® about how the system serves clients,” says Else, who credits the platform with providing a big picture look into the value of specific geographic pockets in his territory.

“I like that I can look at sales data and it integrates with my MLS,” adds Else. “And that data, combined with other data from RPR, gives me an instant, real-time snapshot of addresses, neighborhoods and community.”

While other Web-based tools for real estate consumers use syndicated data from other sources, RPR is using real-time data from clients and private sources.

“I’m constantly getting calls from clients about information they’re finding online that is lacking current data,” says Else. “Homes in the area are selling so quickly that a lot of clients become interested in listings that are already under contract or in escrow. The RPR data we provide clients is not only valuable, but trusted.”

And when it comes to adding value to the client relationship, Else points to RPR as a key piece of the puzzle.

“It’s about using the technology and relationships to best serve those clients,” he says. “The reports generated through RPR are a formula for success and also go a long way toward assisting in marketing plans and effective pricing strategies.”

Else also takes the time to sit down with buyers and sellers to review and discuss the data more thoroughly. “This provides an option to explain the facts in a focused conversation while providing time for me to get to know their goals,” says Else. “The more I put into the relationship beforehand, the more we’ll get out of it in the end.”

Working in an area that has a history of entrepreneurship, an excellent quality of life, and a huge population of well-educated and financially-savvy consumers, Else points to his use of RPR as a true competitive advantage when it comes to maximizing real-time information for his clients. As one of his go-to technology tools, RPR enables Else and his agents to work faster and more efficiently than ever before.

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