Editor’s Note: This is part two of a four-part series highlighting video training sessions and creative-use ideas, created by San Diego-based Century 21 Award for their agents in using RISMedia’s Content Solutions and specifically RISMedia’s RREIN platform.
This month we are sharing with you some specific examples of the creative ways some of the nation’s leading brokers are helping their agents utilize the many features of RISMedia’s Broker Content Solutions.
Last week we showed you the effective, step-by-step video that Century 21 Award’s Tassia Bezdeka, Director of Technology Development and Social Marketing, created to show their agents how to use RISMedia’s “Resource Center” – a content-rich popup website that includes consumer-focused real estate articles, bulletins, videos and more. This week, we’ll take a look at how Century 21 Award guides its agents in sending out the platform’s monthly consumer newsletter, “Home Matters,” another turnkey feature included with RISMedia’s Broker Content Solutions platform to help brokers and agents stay in touch with their sphere with valuable information.
Home Matters is a monthly publication and includes several customization options including the agent’s photo and contact information, custom links, and five timely, relevant real estate-related articles written by RISMedia editors, that their clients and prospects will find invaluable.
Topics like, “5 Tips to Keep Your Home from Languishing on the Market,” “5 Simple Ways to Take the Stress Out of the Home-Selling Process,” and “Choosing the Mortgage That’s Right for You” are just a few samples from a library of hundreds of articles RISMedia’s Broker Content Solutions members will find circulate through the Home Matters monthly newsletter.
Take a look at this 2-minute clip from Century 21 Award’s daily training series, “One Byte at a Time” (did we mention we love that name!?) on how to quickly set up and deliver this automatic, turnkey feature of RISMedia’s Broker Content Solutions.
“From our perspective, it’s a very easy way to make an agent feel valued,” says Bezdeka. “The response so far has been extremely positive. Our team loves that the articles are articulate and well written, and we are encouraging managers to use this as an opportunity for retention and recognition.”
Thanks Century 21 Award for creating these helpful ideas and guides for using RISMedia Broker Content Solutions!
How can RISMedia’s Broker Content Solutions help your company today? Contact Anne Kraft at firstname.lastname@example.org for more information.