She says to ask yourself these 7 questions:
1. What am I passionate about?
2. If I wasn’t working right now, what would I be doing?
3. What am I most excited and interested in?
4. Who is my ideal client?
5. If I could be anything or anyone in the world, who would that be?
6. When I read, what kind of books/articles are most compelling to me?
7. How can these interests intersect with my business? Where are the commonalities or complements?
“Once you formulate your niche, all other things you do will become intertwined and easier,” she says.
The Viewers Speak
“Identify your niche and dominate it –and when I say dominate, I just mean working harder than anyone else could possibly work at it.” – Nate Parker
Mitchell shares the above quote by actor Nate Parker as the philosophy that every real estate pro should have.
Throughout the webinar, agents following along piped in with their own niches. One creative agent started a web comic with hopes of attracting those in the local artist community; another is using their love of biking and Harley riding to connect with riding enthusiasts; a third is passionate about healthy habits and has made that her niche. Others work with specific groups (like the medical community or single professional moms) or have a niche with small business start-ups.
Not all agents are sure how to create a niche from their passion. One agent loves music, but is afraid he will come off as unprofessional; another is interested in bible study and doesn’t know how to use that for her career advantage.
Mitchell says not to worry—anything can be turned into a niche.
Come back next week as we delve deeper into Mitchell’s niche philosophy and look at how more agents are using a personal niche for his or her advantage.
Also, be sure to come back on Wednesday, July 30 for the next Secrets of Top Selling Agents webinar, “Negotiate Like You Mean It! Strategies for Win-Win Results Every Time,” delivered by Lee Barrett, president of Barrett & Co., Inc.