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For Rent Media Solutions™ (FRMS) and®, leading real estate marketing resources, will be represented by Erica Campbell Byrum, FRMS and director of social media, at this year’s Social Fresh EAST Conference. With previous conferences from Charlotte, North Carolina to San Diego, California to Cancun, Mexico, this year’s conference, which is one of the most comprehensive and informational events in the social media marketing industry, will take place July 16-18 in Orlando, Florida.

Erica Campbell Byrum, one of the industry’s leading social media experts and a well-known public speaker, will discuss the significant role social media contests can play in a company’s marketing plan. Her presentation, “Creating Contests: A Winning Method for Crowdsourcing and Engagement,” is scheduled for Thursday, July 17 at 2:30 PM EST. Byrum will cover the ins and outs of planning and executing a successful contest, and how it can provide one of the best and most rewarding opportunities to facilitate interaction and improve relationships with customers. Having overseen a product that real estate professionals can utilize to create their own contests, Byrum is more than qualified to speak to this topic, as she has played an integral role in the implementation of FRSocial and Social, reputation and social management tools.

“For Rent Media Solutions is committed to helping customers reach their goals by supplying them with the latest and most applicable tools in the industry,” says Terry Slattery, president of For Rent Media Solutions and “Industry professionals seeking the newest information in social media marketing at this year’s Social Fresh Conference will learn a great deal from the many experts in attendance. Erica Campbell Byrum, who has a passion for social media and is dedicated to providing customers with social media tips to grow and expand their businesses, will be a wonderful asset to the conference.”

Along with Byrum, social media gurus Jay Baer of Convince & Convert and Sarah Evans of Sevans Strategy will be present. Additionally, representatives from Dunkin’ Donuts®, Yahoo!, jetBlue®, LinkedIn, The PGA Tour, Spotify®, and Logitech® will speak at the conference.

The Social Fresh Conference is unique in that it is a single-track event with all attendees in the same room and all speakers on stage. Unlike many other industry-wide events, there are no panels. Each speaker has the full stage and is given 30 minutes to share their insights with the audience.

For more information, visit For Rent Media Solutions’ Your Solutions Blog.