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Zillow announced this week the launch of the Zillow® “Data Dashboard,” a new listing management and reporting platform that puts increased control of listings in the hands of MLS members and brokers.

MLSs and brokers who currently send direct feeds to Zillow can begin using the new platform for free when it launches in mid-January. In many cases, the new platform and reporting tools will replace third-party services, ensuring listings will be published to Zillow more quickly and be easier to update. The new platform includes streamlined customer service options from a dedicated Zillow team.

Zillow expects to directly connect with a total of 1.6 million for-sale-by-agent listings. Currently, Zillow receives direct feeds from dozens of MLSs. Over time, Zillow expects all listings published on Zillow to come through the Zillow Data Dashboard.

“As we enter a new year, we are cementing our commitment to be the best industry partner to the MLSs and brokers who send listings to Zillow,” said Greg Schwartz, Zillow chief revenue officer. “The Zillow Data Dashboard firmly puts control of listings, and where their listings appear, in the hands of brokers and agents. The direct flow of listings from our partners enables us to provide the most accurate and timely listings to the millions of consumers who come to Zillow each month to find homes and connect with agents.”

The Intermountain Multiple Listing Service has been using the Zillow Data Dashboard in beta. Several more MLSs are in the process of implementing including the Greater Tulsa Association of Realtors, the Northern Nevada Regional MLS and My Florida Regional MLS.

“Real estate moves incredibly quickly these days, and our members demand immediate, easy access to manage their listings,” said Greg Manship, CEO of Intermountain MLS. “The Zillow Data Dashboard provides that, and keeps our members in complete control of their listings. It was free and easy for us to implement, and is completely in-line with our goal of providing the best, most innovative services to our members.”

“We have spent the past year listening to the leaders of MLSs across the country, and I couldn’t be more excited to offer this incredibly valuable platform,” said Curt Beardsley, Zillow’s vice president of MLS partnerships. “Technology advances quickly, and the Zillow Data Dashboard can help MLSs offer their members tools and reporting that will help them use their time more efficiently and market their listings more effectively.”

Key benefits of the Zillow Data Dashboard include:

  • Single-click publishing of real estate listings directly to Zillow
  • Automatic updates to listings information every 15 minutes
  • Free daily reports to track how listings perform on Zillow in real time
  • Ability to work with existing MLSs systems, including a single sign-on option for the hundreds of MLSs using Clareity Security software and the Clareity Dashboard
  • Streamlined, seven-day-a-week customer service

Any MLS that sends Zillow a direct feed will be able to implement the Zillow Data Dashboard in mid-January, when it launches. Zillow already receives direct feeds from MLSs like MLSListings Inc. in Northern California, the New Jersey MLS, the Houston Association of Realtors and the Northern Alabama MLS.

To use the Zillow Data Dashboard, a free service, an MLS or broker must create a direct connection powered by the Real Estate Transaction Standards (RETS). Professionals interested in learning more about a direct feed can email partners@zillow.com.

For more information, visit Zillow.com.

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