Engel & Völkers, a European-based premium real estate brand, has announced that it will be the first cause marketing sponsor for the Special Olympics #PlayUnified campaign. The campaign plans to inspire and mobilize youth around the world to connect with people with intellectual disabilities and create more inclusive communities, leading to a more respectful world for everyone. The announcement was made at Engel & Völkers’ annual Exchange event, hosted at the Red Rock Casino Resort & Spa in Las Vegas, Nev.
“Engel &Völkers is proud to be a part of developing thefirst Unified Generation that will fight inactivity, intolerance and injustice for people with intellectual disabilities,” says CEO of Engel & Völkers North America, Anthony Hitt. “Throughout the duration of our three-year sponsorship of Special Olympics we will be focusing our efforts on the support of the new #PlayUnified Campaign, which strives to build inclusive communities through sports.”
Engel & Völkers chose Special Olympics as the North American charity of choice due to its aligned brand values of passion and competence, the ability to work with Engel & Völkers on national and local levels, and its outstanding brand awareness and reputation. This sponsorship is the first step in the company’s ongoing commitment with its growing North American network of shops and advisors to help create more respectful communities.
“We are extremely pleased to have found such a great supporter for Special Olympics with Engel & Völkers,” says Kelli Seely, Chief Development Officer, Special Olympics. “As a global organization in the real estate business, Engel & Völkers brings both a new channel and untapped audience for us to further generate exposure and momentum around our newly launched #PlayUnified campaign, which encourages people with and without intellectual disabilities to play sports together as teammates.”