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MRIS recently announced that two of its shareholder associations signed with RealEstate Business Intelligence (RBI) to provide SmartCharts Pro™ subscriptions (a $200 annual value) as part of their member benefits package.

Greater Capital Area Association of REALTORS® (GCAAR) and Anne Arundel County Association of REALTORS® (AACAR), with more than 11,000 members combined, are the first MRIS associations to sign with RBI. Per the agreements, the associations will include SmartCharts Pro™ subscriptions as a member benefit to allow real-time access to key hyper-local market statistics and relevant market trends and insights.

The business-to-business system connects real estate professionals with the local market-driving data that matters most to their customers when buying or selling a home. Once a region, county, zip code or subdivision is entered, a dashboard provides ready access to the market data in one click. SmartCharts Pro™ is derived from MLS transaction data and provides easy-to-understand charts and reports on any mobile, tablet, laptop or desktop screen.

“We constantly evaluate tools we make available to our members to make sure they’re competitive in today’s internet-driven marketplace,” says Suzanne Des Marais of 10 Square Real Estate and GCAAR’s current president. GCAAR covers both Montgomery County, Maryland as well as the District of Columbia (D.C.), two national bellwether markets. “By equipping all of our members with SmartCharts Pro™, we seek to provide members with the tools they need to expand their local market knowledge, provide even better value-added customer service to sellers and buyers and, as a result, grow their businesses.”

By providing SmartCharts Pro™ to their members, the associations will also address the National Association of REALTORS® (NAR) new Organizational Alignment Core Standards that require compliance by June 30, 2015. To assist all of its shareholder associations with this standard, MRIS has made SmartCharts Pro™ available on a deeply discounted enterprise-wide license so it can be offered as a member benefit to association members in good standing.

“The purpose of these new standards is to raise the bar for REALTOR® associations and ensure high-quality service for real estate consumers,” says Jon Coile, MRIS Chairman of the Board. “The hyper-local market statistics provided by SmartCharts Pro™ better enable real estate professionals to be regarded by homebuyers and sellers as the most trusted, local expert voice in real estate.”

“We hear from real estate professionals on a daily basis about the tremendous impact that SmartCharts Pro™ has on their ability to gain a quick and comprehensive understanding of their market farming areas,” added John L. Heithaus, Chief Evangelist of RBI. “So, it’s not surprising that the new NAR Core Standards are now a driving force for associations to take a more proactive stance with the public on local market stats. Consumers are flooded with real estate information from a variety of both accurate and inaccurate sources. The goal here is to establish the ‘gold standard’ for local, recent and relevant market stats so that real estate professionals can help their clients make better decisions on one of life’s most stressful financial transactions.”

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