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Coldwell Banker Real Estate LLC recently announced Craig Hogan as its vice president of Luxury. Hogan joins the Coldwell Banker® brand with 20 years of real estate sales and marketing experience, most recently as director of the Coldwell Banker Previews International® program for Coldwell Banker Residential Brokerage in Chicago and surrounding regions.

Hogan will report to Chief Marketing Officer Sean Blankenship and be responsible for leading all luxury marketing efforts tied to Coldwell Banker Previews International, the brand’s luxury home sales program comprised of an exclusive group of certified agents.  The Coldwell Banker brand is an industry leader in luxury home sales, with more than 21,000 transactions of $1 million-or-more homes in 2014, equating to more than $106 million in luxury sales each day.  The Coldwell Banker organization has approximately 88,000 agents in 3,000 offices in 43 countries around the world.

“Craig developed a thriving luxury program in Chicago and has been an active participant and trainer in our Coldwell Banker Previews International efforts for years,” Blankenship says.  “We have been impressed with Craig’s established relationships with some of the top sales professionals around the world inside and outside of the Coldwell Banker brand, his ability to list and market trophy properties, and his creative usage of sponsorship and partnerships to attract affluent consumers.”

Hogan joined Coldwell Banker Residential Brokerage in Chicago in 2007 and became director of the company’s Coldwell Banker Previews International program in January 2012.  He began his real estate career as an agent in 1996 and has won numerous industry awards for his work in local real estate and charitable organizations.

For more information, visit www.coldwellbanker.com.

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