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With 70 years of collective real estate experience—and 600 miles—between them, Bob Hummer and Tom Zibkowski are in perfect harmony when it comes to all the positives they enjoy by having integrated Listingbook into their respective companies. In fact, they couldn’t be happier since they began using the online technology platform and patented client management system just five years ago.

Not only does Listingbook enable Hummer and Zibkowski to provide buyers with real-time MLS data and public records, the platform also gives sellers the ability to track who is looking at their listings, all while providing agents a window into their clients’ search activities.

“I’ve sold over 4,000 houses since 1982, all in Michigan,” says Zibkowski, a real estate professional with Realty Executives Midwest in Shelby Township, who goes on to say that the process was never so easy and efficient until Listingbook came into the picture.

“This was a first-of-its-kind service that I took on during some of the worst market conditions ever in this region, and it quadrupled my business,” adds Zibkowski.

For Hummer, a real estate professional with Coldwell Banker Residential Brokerage in Woodbridge, Va.—who has spent 37 years in the same office—Listingbook provides a simple way to stay in touch with the individuals he meets during monthly workshops that he hosts at an area college.

“I like that Listingbook gives the folks who attend my seminars the honest facts, and accurate information,” says Hummer.

“It used to be when I met a buyer with specific needs, I’d pick out eight or 10 houses that might be a match and drive them around,” Hummer recalls. “If I was lucky, they might like two or three. But with Listingbook, it’s the clients telling me the properties they want to see.”

As a result, Hummer says his closing ratio is much higher, he’s driving around a lot less and he even has more time to work with additional clients. But perhaps most importantly of all, Hummer notes that once the deal is done, buyers tend to be much more satisfied.

And today’s sellers are just as impressed. In fact, Zibkowski notes that they love the way Listingbook constantly updates market conditions—as well as tracking Internet hits on their property—even breaking down which hits are individual prospects versus agents.

While the benefits that come with working with Listingbook abound, Hummer and Zibkowski point to the platform’s ease of use as being an integral piece of the puzzle.

“For my assistants, it’s virtually maintenance free,” Zibkowski says. “Not only is Listingbook one of the most efficient and economical ways to communicate with clients, the cost perspective is minimal. You won’t find a better place to put your money.”

“It’s money well spent,” concludes Hummer. “It’s a time-saver for agents, and it produces more satisfied buyers because they become more invested in the search process.”

For more information, visit www.listingbook.com.

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