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ZipRealty recently announced the launch of the ZapStoreTM, an innovative app and service marketplace directly integrated within the Realogy Franchise Group’s ZapTM platform. The ZapStore makes seamless connections to third-party technology and services easier than ever, linking industry leaders and innovators to the Zap technology platform that is currently being deployed to Realogy’s nationwide network of approximately 6,000 brokerage offices and 180,000 affiliated sales associates under the Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, ERA® and Sotheby’s International Realty® brands.

The ZapStore vision includes a broad range of features and product extensions that will begin rolling out in 2016.  At launch, the ZapStore includes single sign-on integrations with partners and an online store for brokers to select, purchase, and easily access their favorite services.  In the future, the ZapStore will offer a similar experience for agents, as well as deeper data integrations between partners and the Zap platform.

The ZapStore launch is also a win for real estate technology developers who will enjoy unprecedented reach across the Realogy affiliate network with a single point of integration.

“We are removing the technology integration barriers that stand between our industry and the most advanced technologies available,” said Alex Perriello, president and chief executive officer of the Realogy Franchise Group. “Through the ZapStore, tech providers can begin building products that work seamlessly on one platform, while gaining access to the world’s largest network of agents and brokers.”

The goal of the Zap platform is to support brokers and agents in every aspect of their daily business—from lead generation and branded marketing to CRM and transaction management. The ever-growing offering at the ZapStore will support these tasks and more, delivering fresh ways for real estate professionals to connect to consumers in the digital age.

“Our mission with Zap is to help Realogy-affiliated brokers and agents be as efficient and successful as possible in today’s technology-rich landscape,” said ZipRealty CEO Lanny Baker. “The ZapStore furthers our ability to facilitate those successes, opening up our platform to integrate valuable products, while reducing systems integration costs for our brokerage and agent users.”

ZipRealty has launched the ZapStore with leading partners in the real estate space, including AccountTECH, Alignmark, American Home Shield, Cloud CMA, DocuSign, dotloop®, Imprev, Lone Wolf Real Estate Technologies, Loop & Tie, Xpressdocs and Zillow Group. ZipRealty will also offer a proprietary search engine marketing service through the ZapStore for use by brokers. ZapStore partners and features will continuously expand throughout 2016 and beyond.

To learn more about the ZapStore, please email