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Julianna Giordano, a REALTOR® with Keller Williams Realty Partners SW in Pembroke Pines, Fla., uses Realtors Property Resource® (RPR®) for a wide variety of tasks—from staying on top of her pricing strategy to building referrals. She also shares her passion with other real estate professionals by teaching them how to streamline their business practices through RPR, the largest comprehensive database of parcel-centric property information on the market.

“Prior to RPR, I used a variety of sources from public records to the MLS and even® for general reference,” says Giordano, “but the all-in-one capability that RPR offers makes all the difference in the world.”

As a state instructor and a member of the Florida REALTORS® Board of Directors, Giordano was first introduced to RPR when the association decided to make the system available to its members.

“Our board hosts classes every month on RPR,” says Giordano, “so I started dropping in until I learned enough to start working with it on my own.”

Today, Giordano has nothing but positive things to say about RPR. One of the biggest benefits? The amount of time RPR has saved her throughout the process of servicing cold leads.

“I used to spend hours researching and filtering, setting up searches and sending reports when a buyer or seller would reach out to me, but thanks to RPR, I can now pull a comprehensive report in about four minutes…from the comfort of my couch,” says Giordano.

“I can still show extreme professionalism by supplying the client with what they’re looking for, and hopefully it’s enough to win them over, or at the very least, they’ll remember me a year or two down the road when they’re looking again.”

Not only does RPR go a long way toward setting Giordano apart from the competition, but the flexibility that’s built into the program is a boon when it comes to meeting and exceeding the needs of today’s clients.

“Some clients may want a more comprehensive report, while others may be overwhelmed by it, so they may need a shorter version,” says Giordano, who goes on to explain that RPR is instrumental in differentiating her firm from others in the eyes of clients.

“We let our clients know that our REALTORS® have a tool that not everyone can access, which helps leverage us from others,” says Giordano, a huge benefit in today’s ultra-competitive market.

For those who may not be taking advantage of all that RPR has to offer, Giordano’s advice is simple: “You already pay for it through your membership, so try it. Once you learn it, you won’t believe how professional, clean and detailed the reports are.

“By providing the proper training for agents to use RPR, it only serves to elevate the REALTORS® within your office, the office itself and the entire company,” Giordano concludes.

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