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MPT Move Tip Dec 28Start 2016 on the right foot with powerful scripts today’s agents are using to capture and convert leads via text. Learn more.

 

In case you missed this month’s previous tips:

Move MPT Dec 21Can You Capture and Convert Leads via Text Message?

Free download from realtor.com® shares the text message scripts power agents are using to convert while on-the-go. Learn more.

 

MPT Move 12 14Capture Prospects and Increase Conversion via Text Message in 2016

Consumers are going mobile. Don’t miss opportunities to convert via text! Learn scripts today’s agents are using to capitalize on text communications. Learn more.

 

Move MPT nov23Text on TXTs Fuels On-the-Go Conversion via Text Message

Can you convert a lead via text message? These agents can. Learn the scripts they’re using to capitalize on text opportunities in this free download. Learn more.

More news from Realtor.com®:

Go Mobile or Go Home: Texting and Mobile Strategies for 2016

As the end of the year quickly approaches, setting yourself up with solid strategy for success in the New Year is likely on your mind. If you’re staying ahead of the curve, you’ve got your lead generation system on autopilot, a robust online presence working on your behalf (including your realtor.com profile), a strong CRM in place to help capture and nurture your new prospects, and a plan for quick and personal follow-up.

One of the most important components to this strategy, however, is how all of these plans and processes work on mobile. Now that you’ve done all the work planning for 2016, don’t miss the boat by failing to optimize your systems where many of today’s homebuyers are starting their search – on mobile!

Recently released, the National Association of Realtors® 2015 Profile of Home Buyers and Sellers confirms that using mobile devices is becoming more and more common among all home buyers. In fact, the study reports 72% of buyers found mobile applications very useful during their home search, and 66% of buyers who used mobile searching found their home through a mobile application.

With numbers like these, it’s imperative that your lead generation and online presence are working together to help you be found by consumers on mobile devices. Using a platform like ConnectionSM for Co-Brokerage to purchase leads or a Digital Ad Package to get your personal brand seen directly in the client’s search stream (including on the realtor.com® mobile application) are great places to start. But, don’t forget to Google yourself and update your website and online profiles to ensure consumers are finding accurate information!

What’s more, the study reports that 55% of buyers believe an agent’s ability to send property information and communications via text message is important; first-time homebuyers found this particularly important. This should leave you asking: Can I send property information via text? Could I communicate effectively via text message?

Tools like FiveStreet, which allows you to send automatic, personal responses to all incoming leads via text message have helped thousands of real estate professionals capture and convert prospects via text. To help agents brush up on their convert-via-text skills, we’ve recently released the Text on TXTs: Scripts Power Agents Use for On-the-Go Conversion guide. In this guide, power agents from across the country share the text message scripts they use in various situations to win new clients. It’s the perfect holiday reading material to get you ready for 2016.

Whether you’re just getting started in your preparations for 2016 or you’ve been working on your business plan for months, keeping mobile in mind will serve you well in the coming year.

Get the Text on TXTs guide today!

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