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Image copyright Catherine Lane 2015It’s not news that open houses aren’t what they used to be. They’ve become more involved and you have to go the extra mile to make yours stand out. But how? Try these four tips for using technology to your advantage:

• Use a 360 camera for people who can’t make it in-person to the open house. This way you can produce a virtual version that’s accessible any time – a nice follow-up for people who saw the house and are very interested as well.

• iPads with listing info pre-loaded in PDF form are perfect for while people wait and mingle. They’re portable, so prospects can take them from room-to-room to remind themselves of key details, and they look clean and professional. Plus, you can load information for several houses you’re representing, making it easy to repurpose the tablets as many times as needed.

• If there is smart home technology installed, make sure you’ve mastered how to operate it so you can truly show it off. The last thing you want to do is fumble around with the smart thermostat or remote – features that are meant to make buyers’ lives easier.

• Have a slideshow of home images playing on TVs throughout the house – especially photos that show the home in different seasons, if available. Then if a potential buyer ends up spending extended time in one room, they’re still being reminded of how the rooms all tie together.

This original post was published on ERA’s blog, Owning the Fence.

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