It’s no secret that you have to spend money to make money, but in the most recent Secrets of Top Selling Agents webinar, Jimmy Mackin shows how you can get a big ROI with just $2,000 a month.
Mackin, the co-founder of Curaytor knows that people want to grow their business faster. However, he says “the common mistake people make is just thinking about putting more money towards ads or doing the same things they did in the previous 12 months.”
In the webinar, Mackin argues that agents need to have the right environment for growth before they can start working on the smaller pieces that will advance that growth. Here are some of the tips he shares that can help you prepare your business for big returns in the upcoming year while only making small investments.
Search for Meaning
Mackin begins the webinar sharing some esteemed words from, author, Viktor Frankl: “In order to establish value, you have to have purpose, otherwise you have no reason to live.” According to Mackin, this philosophy is critical for any entrepreneur wanting to succeed. “I think it’s critical for any entrepreneur who wants to grow to have purpose,” he says. “You must focus and clarify. Growth is messy. If you don’t have an underlying purpose of what you do, it’s easy to revert back or quit.” Because of this, before an agent is able to grow their business, it’s necessary that they determine their purpose.
Mackin believes that great entrepreneurs need to be very honest with themselves. They don’t hide from the truth about what is holding them back in their business. If you are fearless and have the guts to be honest about making improvements, you’ll be able to create a plan and start growing your business. When Mackin was looking to grow his own business, he wanted to emulate the people he admired, and that took purpose, fearlessness and determination.
Mackin also feels that efficiency is an important part of success. He notes that people working more than 40 hours a week often become less productive if they spend additional time working. For that reason, Mackin recommends real estate professionals find a communication tool that can help them connect with their team members in an easy and efficient way. Mackin suggests Slack.com, a messaging app for teams that can help create more efficiency in the workforce. “Slack allows you to set up a very simple portal where you can communicate with your team in real time, so everyone can get answers to their questions faster,” he says. “It’s a great internal communication tool.”
The Secret to Success
According to Mackin, the true secret of success is an age-old practice: write a list of the things you need to do each day and do them! “A great example of the struggles we have as entrepreneurs is that we know what we need to do but we don’t do it,” he says. “Why? Many of us are disorganized. If you did better marketing, stayed in touch with past clients, did more personalization, you would get more business.”
Because of this, Mackin recommends investing in a project management tool, such as Basecamp, which can make your life and career so much easier. The program improves workflow so everything you have to do that day, week or month is assigned to someone, allowing you to focus on what needs to be done at that moment.
Establishing a Foundation for Technology
According to Mackin, most websites do one thing really well, but not two. He says, “They are either good at capturing leads or branding your business.” To check your own business page, he tells viewers to go to their website and take a look at their About page. Ask yourself, “Would you hire yourself based on what you are reading there?” Remember, be honest with yourself.
It’s vital, he says, to build a great website that both captures leads and sells your services. Ways to do that include creating a website with a beautiful design, adding a good-looking logo, and finding great images and copy for the site, investing in professional photographers and writers to help.
The Perfect Facebook Post
Another great investment, according to Mackin, is Facebook Advertising. But he explains that in order for you to have success, your ads need to be engaging. Here are some tips to make your Facebook Ads stand out.
1. Have a strong headline: What makes the property great? Why should anyone click on it? Show these in the headline.
2. Use professional photography: When someone clicks on your ad, they’ll click on photos and improve engagement of the ad, which improves its relevancy score, saving you money.
3. Don’t be stingy, but don’t reveal too much: Ensure your ad provides enough information to entice your viewers, but not so much that there’s no reason for them to click through.
4. Have a clear call to action: You want to drive the consumer back to your website, so make sure you gave a strong call to action. Also, if possible, send potential clients to a landing page where they can fill out a lead form. Remember, if you’re not getting their information, you won’t have any way of contacting them.
To learn the rest of Mackin’s marketing tips, watch the full webinar. For more free real estate education including best practices, visit Secrets of Top Selling Agents. Be sure to sign up for the upcoming webinar, “Negotiating Contract to Close: Tactics & Tips to Succeed!” featuring Alexis Bolin on Wednesday, January 27th 1:00 PM/ET.
For more information, visit connect.homes.com.