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Better Homes and Gardens® Real Estate recently announced the addition of real estate company Golden Door Realty in Farmington, New Mexico to its franchise network. The newly named Better Homes and Gardens Real Estate Golden Door, led by broker and owner Julie Blair, will continue to serve the communities of Farmington, Aztec, Bloomfield, Kirtland, Flora Vista, La Plata, Fruitland, Waterflow, Blanco and Navajo Dam.

“Better Homes and Gardens Real Estate Golden Door has been practicing real estate with a lifestyle-centric focus for many years,” says Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “Julie Blair’s business ethic and personal and professional investment in her colleagues and affiliated real estate professionals are impressive. Her emphasis on team-building and approachability has fostered an engaging local team that shares similar values as our brand.”

Blair has been a real estate practitioner in Farmington for more than 10 years, following her former career as an archaeologist. She established Golden Door Realty in 2012, eventually building an eclectic group of associated real estate professionals with a wide range of specialties. Located in the Four Corners region of the United States, near the intersection of Colorado, Utah, Arizona and New Mexico, the community is a fast-growing service hub and major tourist attraction, as well as a booming region for the oil and gas industries. The company is equipped with several Spanish-speaking professionals, enabling them to specifically cater to the region’s substantial Hispanic population.  Blair also leads a training program for her associate brokers, where she emphasizes the importance of simplifying the home-buying and selling processes through education and communication.

“The Better Homes and Gardens Real Estate online lifestyle search is exactly aligned with the way I have always guided my associates to do business – from gathering customer information to identifying their lifestyle needs – and that’s when the bells went off,” says Blair. “The Better Homes and Gardens Real Estate franchise is exactly what I need to help my affiliated associates get to the next level, by providing tools such as the BHGRE® CRM, its intranet, the Greenhouse, which includes a variety of resources, including digital and print marketing centers for its brokers and affiliated associates’ continued success. Additionally the brand’s national network of brokerages aligns with our long-term vision.”

As president of the San Juan County Board of Realtors and state director to the Realtors Association of New Mexico, Blair encourages each of her team members to get involved in the associations that make their business possible. Additionally, the brokerage is involved in multiple foundations, including the Cystic Fibrosis Foundation and Farmington Museum Foundation, as well as sponsors of local little league baseball and youth football teams.

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