Long & Foster Real Estate has been recognized by Lifestory Research as America’s Most Trusted Residential Real Estate Brokerage, the company announced this week.
Long & Foster received this honor as a result of the Lifestory Research 2016 America’s Most TrustedTM Residential Real Estate Brokerage Brand Study, which was based on 15,377 surveys among residential home shoppers. Lifestory Research is a full service consumer research firm dedicated to helping clients evaluate their brand and strengthen their understanding of their customers and employees.
“We’re honored that consumers have chosen Long & Foster Real Estate as a brand that they trust,” said Jeffrey S. Detwiler, president and COO of The Long & Foster Companies, parent company of Long & Foster Real Estate. “Our agents and employees are committed to operating with integrity and honesty and providing customers with world-class customer service. This is a goal that our founder, Wes Foster, set for the company in 1968, and these efforts have allowed us to remain the top real estate company in the Northeast and Mid-Atlantic for more than 45 years. Additionally, ensuring our agents are armed with the best training, tools and support in the industry allows them to do what they do best—meet and exceed the needs of homebuyers and sellers.”
“Trust is the new measure by which consumers judge brands when shopping for a new home,” said Lifestory Research President Eric Snider. “When consumers consider the sale of their home, or the purchase a new home, they seek out those brands with whom they have trust. Brands such as Long & Foster are trusted among home shoppers and are sought out because of this trust.”
This is the fourth year Lifestory Research has conducted its America’s Most TrustedTM Study, which studies companies that provide services or products to consumers in their home. In the study, trust is measured through a Net Trust Quotient Score where the brands in the study are divided into three categories. The categories include: advocates, customers who feel significant trust toward a specific brand; neutrals, those who trust a specific brand but don’t see it as above other brands; and antagonists, customers who are skeptical, with little trust of a specific brand.
For more information about Lifestory Research and the details on the America’s Most TrustedTM Study, visit www.lifestoryresearch.com/most-trusted/.