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social_collaborationHow do you get information about your properties in front of consumers and agents? Most likely you use the following typical marketing methods in your business: MLS, syndicate, print ads in newspapers, print brochures, open houses, and any number of other methods that rely on a consumer or an agent to see your information — and hopefully — pick up the phone or send you an email.

What if you could put your information in the hands of motivated agents that would be doing the work for you by exposing your properties to their clients?

Instead of hoping someone will see your information and call or email you, you would be able to encourage agents to talk to their clients on your behalf because they know they are going to get paid a referral or commission.

Welcome to social collaboration! Think about Facebook, LinkedIn, and other available social channels. You follow people, they share information about their life or business on their feed, you share it with your network, and so on. All along the way, people interact, comment, and generally see what their network is doing.

What if you could do that for your real estate business?

Imagine being able to have agents follow your properties, share them with their clients, have their clients share them with their friends, information going back and forth all up and down the line and you being able to see the activity? Would that be better than the typical methods currently employed where you have no idea what is going on after your ad gets placed, your brochure gets distributed, etc.?

Social collaboration is coming to real estate. Be sure you stay informed so that you can be the first one in your market to leverage this powerful way to sell real estate.

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