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Better Homes and Gardens® Real Estate recently announced the addition of real estate company Scott Lincicome Properties to its franchise network. The newly named Better Homes and Gardens Real Estate Lifestyle Property Partners in North Carolina, led by brokers/principals Scott Lincicome and Laurie Weston Davis, will continue to serve Moore County, including Pinehurst and Southern Pines.

“The sheer quality of life in Pinehurst is tough to match, and the professionals at Scott Lincicome Properties have mastered the art of selling this unique lifestyle in the Cradle of American Golf,” says Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “Scott Lincicome’s local expertise, coupled with a focus on innovative marketing and technology solutions, are just a few of the many reasons the brokerage is an ideal addition to the Better Homes and Gardens Real Estate network.”

A former professional golfer, Lincicome is known locally as a driving force in real estate.  From the outset, he sought to establish a brokerage that excels in selling the unique Pinehurst lifestyle, centered on some of the nation’s most beautiful golf courses, while also boasting a wealth of resort, waterfront and historic properties. Pinehurst is renowned for attracting professional and amateur golfers from across the nation seeking to take advantage of the more than 50 nearby courses. As every affiliated real estate professional at Scott Lincicome Properties enjoys playing golf, the team possesses in-depth and first-hand knowledge of the lifestyle considerations of the communities in which they serve. In addition, the region is home to a large retirement and military population that helps drive the market.

The company leverages top-flight marketing and technology tools, exemplified by the use of drone technology that enables high-quality photography and video capture to convey a unique perspective of each property. In addition, clients are taken on golf cart tours as part of the buying process. Lincicome is confident that Better Homes and Gardens Real Estate, with its shared focus on industry-leading marketing and technological resources, will only enhance these capabilities.

“Better Homes and Gardens Real Estate’s deep history has generated an impressive level of brand recognition that will strongly resonate in our community,” says Lincicome. “At the same time, the network possesses an innovative approach to real estate and technology, which we are eager to embrace. With the help of the brand’s reputation and resources, we’re excited to expand our reach into other target demographics throughout the region.”

Lincicome and team are heavily involved in giving back to their local community through both personal and professional commitments. A volunteer with the Veteran Golfers Association and a coach for the local Special Olympics, Lincicome shares his passion with others on the course. Additionally, Weston Davis is an advocate for real estate professionals in the local community, having served as president in 2014 for her local Mid-Carolina Association of REALTORS®, and was recently appointed to the National Association of REALTORS® Social Media Advisory Board. She also co-founded The Geeky Girls, a network of women who write, speak and teach about technology and social media tools for the real estate industry.

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