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Whether renting or buying, the process of finding a new home is one of the most important financial decisions people ever make. It’s no wonder then that people start searching for their next home or home related services online months in advance. It’s more important than ever for pros in the housing industry to stand out against their competition and have a name online that consumers will remember when the time is right. If you’re looking for a more unique way to brand yourself or your business, acquiring a .Homes domain name can set you apart from your competition.

The .Homes extension is a new top-level domain that offers immediate and exclusive branding for real estate agents, brokers, mortgage professionals, property managers, builders, multiple listing services and real estate associations. A .Homes domain allows you to brand your name, business or trademark to the housing industry, and help you stand out against a crowded marketplace.

Why does the extension matter?
Your website extension is the end of the web address after the dot. The dot-com extension is the most popular, which means it’s also the most limited, with many of the best names taken years ago. Dot-Homes offers the housing industry an opportunity to finally secure a name not previously available, with an obvious extension tied to the housing industry. Registering a .Homes domain name offers greater flexibility and a better chance that you can secure something more closely related to the real estate category. If you’re an agent named Sally Smith and own Smith Realty, registering SallySmith.Homes or SmithRealty.Homes is now an option.

When creating a new website, one of the most important decisions is selecting a domain name. The name you choose will impact your site’s success. According to the Search Engine Journal, if your domain name contains keywords of the group you’re targeting, it could help your site rank higher in search engines. By using keywords that are real-estate related and fit with your business, your website could appear higher in search results. For example, domains like SashaNelsonRealty.Homes or AllStarsRealtyNC.Homes clearly establish a strong connection to the real estate industry.

.Homes offers real estate professionals the chance to secure a memorable domain that aligns with their marketing efforts, while at the same time helping consumers find them more easily online. Real estate pros can register their personal name, business name or a combination of their niche market or local area to help them stand apart from their competition while matching their branding efforts.

Also, since a .Homes domain is only available to the housing industry who meet rules for application, owning this domain will instantly convey trust and build credibility with consumers who are looking for their next home or home-related service. While other extensions are also available, the .Homes extension is more inclusive and more applicable to what buyers are searching for.

Don’t wait. Registration for .Homes opened Thursday, May 12th and names are going quickly on a first come first serve basis at www.Register.Homes.